Marketing Strategy & Documentation
Complete marketing strategy development with full documentation—perfect for businesses with internal teams who need expert guidance and a clear roadmap.
Complete Marketing Documentation for Your Team
This isn't just strategy—it's complete documentation your internal team can actually use to execute. Think of it as your marketing playbook.
Marketing Strategy Development
Comprehensive strategy aligned with your business goals, target audience, and competitive landscape.
Messaging
Framework
Exactly what to say, how to say it, and why it matters. Your brand voice, key messages, and positioning.
Competitive
Analysis
Who are your main competitors? What are they doing well? Where are the gaps you can fill?
Content
Strategy
What types of content to create, which platforms to prioritize, posting frequency, and content pillars.
Target Audience Research
Deep dive into who you're trying to reach, what they care about, and how to connect with them.
Implementation
Roadmap
Step-by-step plan with timelines, priorities, and who's responsible for what.
2 Strategy Sessions
Working sessions where we collaborate on strategy development and documentation review.
Who Needs Marketing Strategy Documentation
Organizations Building Marketing Infrastructure
You're ready to formalize your marketing approach and need a complete roadmap.
Businesses With Internal Marketing Teams
You have someone (or a team) handling marketing but they need strategic direction and documentation.
Businesses Needing Documentation
You have ideas but nothing documented. You need a playbook your team can reference and execute against.
Companies Starting From Scratch
You've never had a formal marketing strategy and need one built properly from the ground up.
Marketing Strategy & Documentation Process
Review & Finalize
Strategy session #2 (90 minutes)
Present complete strategy and documentation
Refine based on your feedback
Finalize deliverables
WEEK 4
Strategy Development
We develop comprehensive strategy
Create documentation framework
Build implementation roadmap
WEEK 1Discovery
Strategy session #1 (90 minutes)
Business deep dive
Competitive research
Audience analysis
WEEK 2-3
Your Marketing Playbook
Deliverables:
Complete Strategy Document
60-80 page comprehensive marketing strategy with all research, recommendations, and plans.
Competitive Analysis Report
Who you're up against and how to differentiate.
Target Audience Profiles
Detailed personas and audience insights.
Messaging Framework
Brand voice, key messages, positioning statements.
Content Strategy
What to create, where to post, when to publish.
Implementation Roadmap
90-day, 6-month, and 12-month plans with clear next steps.
Marketing Strategy & Documentation FAQs
Can my team really implement this themselves?
1
Yes! That's the point. Everything is documented with clear instructions, examples, and timelines. Your team can execute or hand it to an agency.
What if we don't have a marketing team yet?
2
The documentation can guide who you hire and what they should do. It's actually perfect for building a team from scratch
Do you help with implementation?
3
The package includes strategy and documentation only. But if you decide you need ongoing help after seeing the strategy, we can discuss management or consulting.
How is this different from hiring an agency?
4
Agencies execute for you. We give you the strategy and playbook so YOUR team can execute. It's perfect if you want control and internal capabilities.
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