LinkedIn Personal Branding for Executives
People do business with people they trust. Build that trust strategically on LinkedIn so by the time someone reaches out, they already feel like they know you.
VPs
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Directors
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C-Suite
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Executives Building Thought Leadership
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VPs ✳︎ Directors ✳︎ C-Suite ✳︎ Executives Building Thought Leadership ✳︎
You're Invisible Online—And Your Competitors Aren't
You're great at your job, but people don't know what you're working on or what you stand for. Your LinkedIn profile is a digital resume that hasn't been touched in years. Your peers are building influence while you're silent.
The result?
Cold outreach isn't working (nobody knows who you are)
Recruiters aren't finding you for the right opportunities
You're leaving career opportunities on the table
Prospects don't trust you before the first call
You lack the executive presence needed for the next level
What If People Already Trusted You Before the First Call?
Imagine this: You walk into a meeting and someone says, "I've been following you on LinkedIn." The conversation starts warm, not cold. They already know what you're about, what you've accomplished, and why you're worth their time.
That's the power of strategic LinkedIn personal branding.
Specific outcomes:
Warm inbound opportunities (recruiters, partnerships, speaking gigs)
Recognized as a thought leader in your industry
"Meeting as friends" before sales conversations
Career optionality (multiple paths available if you want to make a change)
Sales advantage (prospects already trust you)
LinkedIn Personal Branding Strategy That Works
Personal Branding for Executives
What you get:
✅ Personal brand strategy document - Your positioning, unique value, and strategic direction
✅ LinkedIn profile optimization - Headline, about section, featured content that positions you as a thought leader
✅ Content pillars and messaging framework - Exactly what to talk about and how to say it
✅ 30-60 minute strategy call - We work through your goals and create a personalized plan
✅ 2 rounds of revisions - Everything feels authentically YOU
Timeline: 3-4 weeks
Add-on available:
Want ongoing content creation so you don't have to think about it? Add a monthly retainer for LinkedIn content management.
From Invisible to Influential: The Executive Transformation
Career Advancement
Executive presence matters. When you're visible on LinkedIn with strategic positioning, you become the obvious choice for promotions, board seats, and high-level opportunities.
Warm Lead Generation
Stop cold outreach. When prospects research you (and they will), they should find a thought leader worth trusting—not a stale profile from 2015.
Industry Authority
Build your reputation beyond your current company. Whether you're staying or eyeing your next move, personal brand gives you options.
What Working Together Looks Like
Strategy Development
I create your personal brand strategy, content framework, and optimize your LinkedIn profile to position you as a thought leader.
WEEK 1Discovery
We dig into your goals, industry, audience, and what makes you unique. This isn't surface-level—we go deep.
WEEK 2Launch (or Add Ongoing Support)
You have everything you need to show up strategically. Or, we can talk about adding ongoing content creation so it's handled for you.
WEEKs 3-5Review & Refine
Three rounds of revisions to make sure everything feels authentically YOU—not like a ghostwriter or generic consultant.
WEEK 6Executive Personal Branding FAQs
How much of my time does this require?
1
Minimal. We'll need 60-90 minutes for the strategy call and 20-30 minutes for each revision review. That's it. I do the heavy lifting.
Will it sound like me or like a ghostwriter?
2
It will sound like YOU. That's the entire point. I work closely with you to capture your voice, your perspective, your expertise—not some generic "executive voice."
How long until I see results?
3
Strategy is immediate (you'll have clarity week one). LinkedIn profile impact happens within weeks (better inbound, more profile views). Thought leadership builds over 3-6 months of consistent presence.
What if my company doesn't want me posting?
4
We'll navigate that together. Most companies encourage executive visibility (it helps them too). We can craft a strategy that works within your company's guidelines.
Do I need ongoing content creation or can I DIY?
5
Totally up to you. Some executives take the strategy and run with it themselves. Others realize they don't have time and add ongoing content management. We can decide after you see your strategy.
Want Us to Handle Ongoing Content?
Once your personal brand strategy is in place, we can manage your LinkedIn presence with monthly retainers.
“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
— Former CustomerReady to build a brand that actually reflects who you are?
Let's talk about your business, your goals, and how we can help you build a brand foundation that drives everything else.