SweetTox Case Study
Get to know SweetTox
Sweet Tox on Social: How It Started
Social Media Goals
The goal for Sweet Tox was all about growing brand awareness and posting consistently every day. Sweet Tox wanted not only to highlight their services, team, and product line, they wanted to project an infectious, hot-pink personality along the way—and that's just what we did. We helped fine-tune the brand look, the types of posts shared on social media, and even grew our own understanding of injectables so we could design and speak from a place of industry knowledge.
SweetTox On Social: How It’s Going
In a little over one year, Small Studio helped Sweet Tox gain over 7,000 followers. With smart, funny, audience-driven posts, impressions on Instagram increased by 78% and engagement increased by 183%. Engagement rate per impression also got a boost. And comments? They increased wildly—by 294%. How did we do it? We noticed that giveaways really worked for Sweet Tox, helping them gain and keep new followers and clients, increasing engagement and reach. In the end, between November of 2020 and February of 2022, we increased post consistency by a whopping 743% with 1,543 total custom posts! The same time-span for prior years: Sweet Tox posted just 183 times. So you see, working with us truly makes a massive difference!