GÄDIS Case Study
Get to Know GÄDIS Beauty Studio
GÄDIS is a permanent makeup and beauty lounge located on Milwaukee’s Northshore. Led by owner extraordinaire Diana Yusufov, the team at GÄDIS are masters of aesthetics, offering everything from microblading to custom spray tans to lash extensions. “We are in the industry of making people look beautiful—and we want you all to feel that way as well.”
GÄDIS On Social: How It Started
Before Diana hired Small Studio to manage social media, GÄDIS had 3,808 followers across both Instagram and Facebook—a number that had increased over the last year by 461. In that year, GÄDIS posted to social media 297 times.
Social Media Goals
Our goal for GÄDIS was a simple one: consistency. Showing up daily, always sharing value, educating on their services and industry, and inspiring meaningful connection. Consistency also means uniform branding, from colors to photo style to voice, so that every GÄDIS post is unmistakably theirs.
GÄDIS On Social: How It’s Going
After just one year, Small Studio was able to increase the number of GÄDIS posts by 426.3%. With consistent, strategic posting, we saw their audience grow by 174%. We also saw a boost in impressions (the number of people seeing posts) and engagement (the number of people interacting with posts). Impressions increased by 32.9% and engagement increased by 9.2%. We love these results!