The Browprenuer Case Study

Get to know The Browprenuer

Diana Yusufov is the Browpreneur—owner of GÄDIS Beauty Studio, a microblading and powder brows specialist, aesthetics trainer, and beauty business & mindset coach. We managed Diana’s Browpreneur social account alongside her GÄDIS account (check out the case study).

The Browprenuer on Social: How It Started

Diana had no shortage of content to share: before & afters of gorgeous brows, photos from her travels, and quotes designed to inspire and encourage fellow entrepreneurs.

Social Media Goals

We set out to grow the Browpreneur’s reach by bringing consistency and branding to the Diana’s posts. It all comes back to creating custom content, designing and watermarking every single before & after. This ensures no other aesthetician could pass off Diana’s hard work as their own. Together, we worked to gain insight into Diana’s ideal client so that her content would resonate with the right people. We also lent support with social content for special projects, like course launches.

The Browprenuer On Social: The Results

 In the time we managed social, the Browpreneur enjoyed a 127.5% increase in net audience growth. Post consistency was up a whopping 433%. There were 199 posts published from April 2020 to April 2021, compared to 1,061 posts published over the year Diana partnered with Small Studio. Post impressions increased by 71% over that year too. Translation: there were way more eyes on the Browpreneur’s content.

Wishing your business was a social media success story like the Browpreneur? Set up your complimentary discovery call today!

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