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3 Seasonal Changes To Add To Your Social Account social media Jan 06, 2023

As seasons change, it is important to remember to replicate that to your social media. It keeps you in-the-know and adds extra flare to your page.

 

Seasonal Photography
It is normal to not have seasonal photography in your backpocket. That does not mean you should not incorporate it. Take...

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The Importance of Brand Voice on Social Media small business social media Dec 01, 2022

It can be hard to find your voice, period. But for a brand? That can be even harder. It starts by understanding what a brand voice is and why it matters. 

Brand voice is a brand’s personality when it comes to communication. In other words, your brand voice is the way in which your...

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November Instagram Post Ideas content planning instagram ideas national days social media Oct 12, 2022

What are we thankful for this November? All the holidays we can get inspired by when planning social media ideas and content calendars! You can get inspired by them too. Here are 10 national holidays worth celebrating on social media this November. 


November 1: National Author’s Day
Who...

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October National Days content planning national days small business social media Sep 15, 2022

October is known for being a spooky month, but you know what should never be scary? Posting on social media. The quickest way to quell social media fears and worries is to plan ahead. Below are 9 assorted holidays to inspire your October social content planning.

 

October 1: National Coffee...

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5 Social Media Scheduling Tools content planning social media Sep 13, 2022

When you’re going it alone with DIY social media for your small business, the trick is batching it out, planning ahead, and getting posts scheduled so that you’re not stuck in the weeds day after day. We created something that can help with most of that: the Social Club. The Social...

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How To Know When It’s Time To Hire A Social Media Manager business content planning small business social media Jun 10, 2022

Whether you’ve been running your business for a few years or are just beginning to lay down roots in your industry, being a business owner means having to wear multiple hats. In the ever-changing and evolving world of social media and all things digital marketing, we know that showing up...

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June National Days content planning national days social media May 16, 2022
June is coming in hot! Or, if you're in Wisconsin like us, it's coming in lukewarm and fickle. The silver lining? There's nothing like a cloudy day in May for planning out your social content calendar for June. That way, when the sun does come out, you can actually enjoy it!
 
Here are 10...
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Social Media Marketing Tips for New Aestheticians business content planning social media May 06, 2022

If you’ve been following along with our Small Studio team for a while, you know we love the field of aesthetics. Anything related to facials, skincare, injectables, and beyond—we are HERE for it and helping our clients market all that goodness on social media. While we’re a...

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High Engagement Social Posts content planning social media Apr 13, 2022
How engaging is your content on social media?
 
That word "engaging" might seem like a throwaway descriptor—like how smart, witty, or clever your content is. But it's more than that. On Instagram, engagement means all the ways followers interact with your content. For example: likes,...
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April National Days content planning national days social media Mar 23, 2022
 If you’re building your own social media content calendar for your small business, we have a couple of can’t-miss hacks that will make your life so much easier.
First, lean on evergreen content. Evergreen content means posting about something that’s always true and in...
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4 Reasons Your Business Needs Instagram Stories business instagram ideas instagram posts instagram stories social media Mar 21, 2022
 
Open Instagram and what do you see? Those shiny little circles at the top, telling you there’s a new story waiting for you. If you’re personally all about the scroll, that’s A-OK, but you should know that lots of people are over the scroll. Instead, they spend a lot of...
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How SEO Impacts Your Businesses Online Presence business social media Mar 11, 2022
Hey there, Small Studio visitor! My name is Gaby, and I’m the owner of Highland Trail Analytics. We specialize in all things search engine optimization ranging from on-page, off-page, technical audits, and ongoing SEO reporting and management. Ashton invited me over to her corner of the...
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