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Tips, Trick, & Tutorials
Don’t self-sabotage, thinking that once you post about something to your blog, feed, or story that you’re done-zo. In fact, did you know that once upon a time, advertisers lived by the Rule of 6 – meaning, it takes a prospective client six exposures before...
Think about a brand you love. I bet you can picture it—the logo, the colors, the overall vibe. Now think about how that brand shows up on social media. I bet that visual energy is consistent, carrying through brand elements with intention and conviction. And if...
Facebook. Twitter. Insta. Snapchat. TikTok. We could go on, but we’ll spare you the extensive list of social media platforms available to individuals and businesses alike. It’s a lot to digest, especially since it seems like something new pops up every other day. The...
The short answer: yes! A mission statement outlines your business’ values and gives your organization a direction and a goal to work toward. According to Indeed, employees and customers alike benefit from a strong mission statement, and a lot of businesses actually...
The hustle is real for small business owners like me. I work with a variety of different clients to help their businesses succeed. I’ve had to identify who my ideal clients are—and they have, too. It’s easy to say that you want everybody to patronize your business,...
Some things about establishing a brand, like color scheme, font and logo, are obvious. But just as important is your brand voice and tone. If people couldn’t see your logo, would they know by the way your brand “speaks” that it’s you? Voice and tone...
It’s always been tough to balance work, family and a social life. The COVID pandemic added another level of crazy into the mix, forcing everyone—myself included—to find new ways to stay organized. There are tons of tools out there; here are a few of my...
It’s safe to say that 2020—and now 2021—have thrown a lot of unexpected challenges at everyone. Working from home, kids doing remote learning, everybody in the house home all. the. time. And in the middle of all of this, I’ve launched my own business while...
Exercise
This is one habit I am happy I picked up during Quarantine. I am thankful to have a wonderful neighbor that is on my level and has been helping me to keep going and hold me accountable. Stepping away from work (more about that below) is always a good idea. Sometimes I am in...
So I did a poll on Instagram and there was a fair amount of people who were looking for ideas on how to keep content flowing so I am here to share a tip that has helped me the most. I start with content types. This is going to look a little different for everyone but basically its an organized...
Call that potential new client back A$AP Rocky
This may be a no brainer for most business owners… and probably anyone in sales. So feel free to shake your head at me. But the one lesson I learned was how important it is to reach out to a new lead RIGHT AWAY. I had an a couple...