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Standing Out on Social Media branding business social media Jan 07, 2022

 

There’s a lot of noise out there in social media land. A lot of trendy content, styles, vibes. Giving into these trends—or, on the flip side, not trying at all on social—is no way to market your small business, let alone best-represent it. 



The truth is,...

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Email List: Why Your Business Needs One business Jan 05, 2022
Weekly check-ins, monthly newsletters, seasonal promos, important updates. These are just some of the practical, informative reasons why your business needs an email list. 
 
“But that’s what my social media is for,” you say. Well, sort of—but really, social...
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1 Piece of Content, 4 Ways to Share business client features social media Nov 10, 2021

 

Don’t self-sabotage, thinking that once you post about something to your blog, feed, or story that you’re done-zo. In fact, did you know that once upon a time, advertisers lived by the Rule of 6 – meaning, it takes a prospective client six exposures before...

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60+ Prompts for Introducing Yourself on Social Media business content planning social media Nov 05, 2021
Hello, we’re Small Studio—nice to meet you! Maybe you’ve heard of #FridayIntroductions on Instagram? It’s a way for people to introduce or reintroduce themselves to their followers. As a solopreneur or small business owner, showing the real you behind your business is so...
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Branded Content Is Better Content branding business photography social media Oct 05, 2021

 

Think about a brand you love. I bet you can picture it—the logo, the colors, the overall vibe. Now think about how that brand shows up on social media. I bet that visual energy is consistent, carrying through brand elements with intention and conviction. And if...

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Why you need a Social Media Manager business content planning social media Sep 21, 2021

 

Facebook. Twitter. Insta. Snapchat. TikTok. We could go on, but we’ll spare you the extensive list of social media platforms available to individuals and businesses alike. It’s a lot to digest, especially since it seems like something new pops up every other day. The...

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Do you need a mission statement? business May 06, 2021
 
 

The short answer: yes! A mission statement outlines your business’ values and gives your organization a direction and a goal to work toward. According to Indeed, employees and customers alike benefit from a strong mission statement, and a lot of businesses actually...

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7 Tips for Identifying your Ideal Clients branding business Apr 05, 2021
 

The hustle is real for small business owners like me. I work with a variety of different clients to help their businesses succeed. I’ve had to identify who my ideal clients are—and they have, too. It’s easy to say that you want everybody to patronize your business,...

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Establishing your Brand Voice branding business Mar 24, 2021
 
 

Some things about establishing a brand, like color scheme, font and logo, are obvious. But just as important is your brand voice and tone. If people couldn’t see your logo, would they know by the way your brand “speaks” that it’s you? Voice and tone...

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Staying Organized business content planning Mar 21, 2021
 
 

It’s always been tough to balance work, family and a social life. The COVID pandemic added another level of crazy into the mix, forcing everyone—myself included—to find new ways to stay organized. There are tons of tools out there; here are a few of my...

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Productivity Hacks: How I stay focused business Feb 26, 2021
 

It’s safe to say that 2020—and now 2021—have thrown a lot of unexpected challenges at everyone. Working from home, kids doing remote learning, everybody in the house home all. the. time. And in the middle of all of this, I’ve launched my own business while...

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3 Ways I keep motivated. business Jan 13, 2021
 

Exercise

This is one habit I am happy I picked up during Quarantine. I am thankful to have a wonderful neighbor that is on my level and has been helping me to keep going and hold me accountable. Stepping away from work (more about that below) is always a good idea. Sometimes I am in...

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