Welcome to the Blog
Tips, Trick, & Tutorials
Where do you work from? As a small business owner, you might have an office, a studio, or even a home office. Have you thought about how your business’s brand is reflected in the space in which you work?
Oftentimes, tangible branding is something we see online and in printed...
There’s a lot of noise out there in social media land. A lot of trendy content, styles, vibes. Giving into these trends—or, on the flip side, not trying at all on social—is no way to market your small business, let alone best-represent it.
The truth is,...
Think about a brand you love. I bet you can picture it—the logo, the colors, the overall vibe. Now think about how that brand shows up on social media. I bet that visual energy is consistent, carrying through brand elements with intention and conviction. And if...
The hustle is real for small business owners like me. I work with a variety of different clients to help their businesses succeed. I’ve had to identify who my ideal clients are—and they have, too. It’s easy to say that you want everybody to patronize your business,...
Some things about establishing a brand, like color scheme, font and logo, are obvious. But just as important is your brand voice and tone. If people couldn’t see your logo, would they know by the way your brand “speaks” that it’s you? Voice and tone...
The way I start out with my clients is by creating a mood board to make sure that we are on the same page aesthetically before I start diving in to any designs. Mood boards can be done digitally or you can get out the ol’ scissors and glue and get your craft on. Making a mood board is...
