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When It's Time For A Brand Refresh

When It's Time For A Brand Refresh

branding small business May 01, 2023

As a business owner, you know the importance of creating a brand that stands out from the competition. A logo is often the first thing that people notice about your brand, and it plays a crucial role in representing your business to the world. But have you ever thought about whether your logo is truly reflective of your values and mission?

Your logo is not just a cute design that looks trendy or fashionable. It should be a visual representation of the heart of your business. Your logo should communicate your brand's values, mission, and unique identity. It should tell your audience who you are, what you stand for, and what you aim to achieve.

If your logo does not accurately reflect your values and mission, it's time for a refresh. As your business evolves and grows, your brand identity should evolve with it. If you have redefined your mission or values, or if your audience has changed, your logo should reflect those changes.


Here are some signs that it's time for a logo refresh:

  1. Your logo no longer represents your values and mission. If your business has undergone significant changes or has evolved in a new direction, your logo may no longer accurately represent who you are and what you stand for.
  2. Your logo is outdated or looks out of place. If your logo looks like it was created a decade ago, it may be time for an update. Your logo should look fresh and modern to appeal to your target audience.
  3. Your logo does not appeal to your target audience. If your logo does not resonate with your target audience or does not communicate the message you want to convey, it's time for a redesign.
  4. Your logo does not work well in different formats. Your logo should be versatile enough to work well in different formats, including print and digital media.
  5. Your logo is not memorable. Your logo should be unique and memorable, so that people can easily recognize and remember your brand. (Think our YAY smile!)

Your logo is a crucial element of your brand identity. It's important to ensure that it accurately reflects your values and mission and communicates the message you want to convey to your target audience. If it's time for a logo refresh, don't be afraid to make the necessary changes to ensure that your brand stands out from the competition and resonates with your audience.

Ready to take the leap and do a refresh? We’ve got you - Book a Discovery Call today and find out how we can help you elevate your brand and ensure that it’s memorable and fits your needs.




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