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How to Brainstorm and Come up with Creative and Unique Content for Social Media

How to Brainstorm and Come up with Creative and Unique Content for Social Media

content planning small business social media May 05, 2023

As a social media marketer, you know that creating fresh, unique, and engaging content is essential for attracting and retaining followers. But with so much content being published on social media every day, it can be challenging to come up with new ideas that stand out from the crowd. In this blog post, we'll share some tips on how to brainstorm and come up with creative and unique content for social media.


  1. Know Your Audience: Before you start brainstorming, it's important to know your audience. Who are you creating content for, and what are their interests, pain points, and challenges? Understanding your audience will help you create content that resonates with them and adds value to their lives.
  2. Look for Inspiration: Inspiration can come from anywhere. Keep an eye on industry trends, competitor content, and popular social media accounts in your niche. Pay attention to what's working and what's not, and think about how you can put your unique spin on popular topics.
  3. Brainstorm with a Team: Brainstorming with a team can help generate a diverse range of ideas and perspectives. Schedule a brainstorming session with your colleagues, and encourage everyone to contribute their ideas. Use a whiteboard or a collaborative digital tool to capture all the ideas and create a mind map of potential content topics. (We can be your team if you’re doing this on your own!)
  4. Use Visuals: Visual content, such as images and videos, are more engaging and shareable than text-based content. Use high-quality visuals to make your content stand out on social media. Consider using animated GIFs, infographics, or user-generated content to add variety to your social media feed.
  5. Experiment with Formats: Don't be afraid to experiment with different content formats, such as live videos, polls, quizzes, or behind-the-scenes content. Mix up your content formats to keep your audience engaged and interested.
  6. Repurpose Content: Repurposing content involves taking an existing piece of content and adapting it for a different platform or format. For example, you can turn a blog post into a series of social media posts or create an infographic based on a podcast episode. Repurposing content can save time and resources while still providing value to your audience.



Coming up with creative and unique content for social media requires a combination of creativity, strategy, and audience insights. By using these tips, you can brainstorm new ideas and create content that resonates with your audience and stands out on social media. If you’re ready to take this one step further, we suggest booking a discovery call with our to team to find out the different solutions!


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