5 Social Media Scheduling ToolsSep 13, 2022
When you’re going it alone with DIY social media for your small business, the trick is batching it out, planning ahead, and getting posts scheduled so that you’re not stuck in the weeds day after day. We created something that can help with most of that: the Social Club. The Social Club is for the planners and doers taking it upon themselves to use social media to digitally market their business.
When you join the Social Club you get a monthly custom content calendar, Canva templates for making your own on-brand graphics, thoughtful caption prompts, all kinds of tips for how to make the most of each post, access to the Social Club Community, and more. But after all the ideating and content creation, it’s up to you to push your posts live. You could do this one day at a time—or you could take your amazing planner-doer energy one step further and use a social post scheduling tool!
Here are 5 of our favorite social schedule apps and tools:
Hootsuite is the original social scheduler. They let you start with a free 30-day trial, which we love. Getting to know new software takes time, so being able to dip a toe for free is a lovely bonus. Hootsuite also offers classes for beginners. Rest assured, they’ve been in this game since the beginning. They’re an established, trustworthy social scheduling app.
Integrates with: Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest, TikTok
Cost: Starts at $49/month, no free version
Sprout Social offers publishing, scheduling, and reporting tools. Note: Any paid scheduling platform you go with should likely have some form of analytics or reporting, otherwise they’re not keeping up with the times. Sprout also lets you start with a free trial. We’re fans of Sprout at Small Studio because they make it easy to manage multiple accounts and keep brand content separate.
Integrates with: Facebook, Twitter, Instagram, Reddit, YouTube, Tumblr
Later’s social packages give you a certain number of posts that you can schedule per month, the lowest being 30 posts/month. These 30 posts can go to any of the platforms supported in Later’s Social Set. In other words, you can schedule the same post to three different platforms and it will only count as one post of your allotted 30. If you’re just getting started and managing only one account, Later might be a nice, affordable option.
Integrates with: Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn
Cost: Starts at $18/month
Planoly is for the aesthetically minded. Its main function is to help ensure your Instagram grid looks nice overall. With Planoly, you can easily drag and drop posts to get a sense for how everything looks and works together.
Integrates with: Instagram, Facebook, Twitter, TikTok
Cost: Free to start
Buffer also caters to businesses who are just getting started on social media. Their prices range from free to $5, $10, or $100/month. Depending on your needs, you may be able to get by on one of the lower-cost accounts as a small business, while still enjoying benefits like direct scheduling, customizing your first comment, creating a shoppable grid, and setting reminders.
Integrates with: Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterst
Cost: Free to start
Note that sometimes the right scheduling tool is the one that feels the most intuitive to you. If you’re able, do a free trial and see how you like it. Not convinced? Move on to the next free trial. When you find one you like, stick with it. Remember to lean on the app’s support team if questions pop up along your scheduling journey.
What other questions do you have about DIY social that we can answer in a future blog post? Reach out to let us know how we can help!
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