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July National Days
Jun 21, 2022
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With summer in full swing, we're all about finding ways to make planning social media posts a little easier so you can get back to fun in the sun. Here are 7 holidays in July to inspire your social posts:
June 2: Disco Day
We're partial to this one because we love all things groovy here at...
How To Know When It’s Time To Hire A Social Media Manager
Jun 10, 2022
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Whether you’ve been running your business for a few years or are just beginning to lay down roots in your industry, being a business owner means having to wear multiple hats. In the ever-changing and evolving world of social media and all things digital marketing, we know that showing up...
June National Days
May 16, 2022
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June is coming in hot! Or, if you're in Wisconsin like us, it's coming in lukewarm and fickle. The silver lining? There's nothing like a cloudy day in May for planning out your social content calendar for June. That way, when the sun does come out, you can actually enjoy it!
Here are 10...
Social Media Marketing Tips for New Aestheticians
May 06, 2022
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If you’ve been following along with our Small Studio team for a while, you know we love the field of aesthetics. Anything related to facials, skincare, injectables, and beyond—we are HERE for it and helping our clients market all that goodness on social media. While we’re a...
Content Planning Tips
May 01, 2022
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If you're a business owner feeling stressed from managing your own social media, you're not alone. After all, that sense of overwhelm is one reason Small Studio is in business. Many entrepreneurs can't wait to get the daily grind, pressure, and ever-changing ups and downs of social media...
May National Days
Apr 18, 2022
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Can you believe May is just around the corner? As a small business owner, another month means another four weeks of social media content to plan. We love it! But if the thought of May's content calendar makes you feel more YIKES than YAY, we can help.
Here are 10 holidays in May to inspire...
High Engagement Social Posts
Apr 13, 2022
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How engaging is your content on social media?
That word "engaging" might seem like a throwaway descriptor—like how smart, witty, or clever your content is. But it's more than that. On Instagram, engagement means all the ways followers interact with your content. For example: likes,...
April National Days
Mar 23, 2022
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If you’re building your own social media content calendar for your small business, we have a couple of can’t-miss hacks that will make your life so much easier.
First, lean on evergreen content. Evergreen content means posting about something that’s always true and in...
4 Reasons Your Business Needs Instagram Stories
Mar 21, 2022
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4 Reasons Your Business Needs Instagram Stories
Open Instagram and what do you see? Those shiny little circles at the top, telling you there’s a new story waiting for you. If you’re personally all about the scroll, that’s A-OK, but you should know that lots of...
How SEO Impacts Your Businesses Online Presence
Mar 11, 2022
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Hey there, Small Studio visitor! My name is Gaby, and I’m the owner of Highland Trail Analytics. We specialize in all things search engine optimization ranging from on-page, off-page, technical audits, and ongoing SEO reporting and management. Ashton invited me over to her corner of the...
User Generated Content
Feb 17, 2022
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What is User-Generated Content (UGC) on Social Media?
You down with UGC? That’s User-Generated Content, and it’s pretty much exactly what it sounds like. This is content generated by your users on social media—that is, your followers, clients, buyers, employees, and anyone else...
Standing Out on Social Media
Jan 07, 2022
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There’s a lot of noise out there in social media land. A lot of trendy content, styles, vibes. Giving into these trends—or, on the flip side, not trying at all on social—is no way to market your small business, let alone best-represent it.
The truth is,...
