Koehn & Koehn Case Study
Get to know Koehn & Koehn
Koehn & Koehn on Social: How It Started
Social Media Goals
The goal with Koehn & Koehn was to bring consistency, personality, and life to the feed. They wanted to share expertise and establish Koehn & Koehn as masters in their industry with fair prices and meaningful connections. The aim was to grow the engagement, following, and customer base during the busiest season in jewelry: the holidays through Valentine’s Day.
Koehn & Koehn On Social: The Results
Working with Koehn & Koehn during peak wedding-engagement season, we implemented some impactful changes. We carried their sunny yellow color throughout the posts, unifying the feed and signaling to folks “this is Koehn & Koehn—not any old jewelry shop.” We brought variety to the types of posts, featuring products while also educating and spotlighting wedding-engagement stories.
The stats: Total net audience growth across Instagram and Facebook increased by 13.5%. Incoming messages received increased by 95.4%—meaning followers were so engaged with the Koehn & Koehn content, they took the time to reach out. That’s a big deal! Impressions increased by 23.4%, engagement increased by 30.3%, and engagement per impression increased by 5.6%.